Catinvest partners with Win Advisors for management of Aparthotel Craiova

French real estate group Catinvest has entered into a strategic partnership with Win Advisors for the management of its hospitality project, Aparthotel Craiova, located within ElectroPutere Parc in Craiova. This move marks a shift in operational strategy for Catinvest, as the company outsources the administration of the €12 million investment to a specialized hotel management firm.

Win Advisors, which provides hotel consulting and operational services, will oversee all aspects of the aparthotel’s day-to-day functions and commercial strategy. This includes operations, marketing, customer experience, and the implementation of tailored service packages aimed at both business and leisure travellers. Plans include the integration of MICE (meetings, incentives, conferences, and events) services and the introduction of flexible stay options with breakfast to attract a broader urban clientele.

The aparthotel offers 60 fully equipped apartments, each designed to combine residential comfort with hotel-standard amenities. Units include a kitchen, dining area, living room, bedroom, underfloor heating, a ventilation system, and terraces. The interiors feature natural materials such as wood, wool, linen, and leather to create a modern yet welcoming atmosphere.

According to Bertrand Catteau, CEO of Catinvest Group, this is the company’s first Romanian hospitality project to be managed externally. He noted that the partnership with Win Advisors is intended to enhance service quality and support the group’s wider ambition to grow its presence in the hospitality sector.

Alina Vladulescu, Managing Partner at Win Advisors, emphasized the company’s approach to hospitality as being market-responsive and tailored to evolving guest expectations. She highlighted Craiova’s growing profile as a destination and expressed confidence in the city’s continued development.

In 2024, Craiova recorded over 166,000 visitors and 260,000 overnight stays, with 15% of the tourists arriving from abroad. The city’s international airport served 450,000 passengers last year and is undergoing expansion to handle up to 2 million annually, with direct connections to 11 European cities.

Catinvest has been active in Romania for over two decades. In addition to ElectroPutere Parc, its local portfolio includes the Orhideea and Esplanada shopping centers in Bucharest and Tom in Constanța. The company also manages Savoya Park in Budapest and Borska Pole in Plzeň, and operates a luxury residential portfolio of more than 38 buildings in Paris.

Win Advisors continues to expand its presence in Central and Southeastern Europe. It currently manages 350 hotel rooms and has over 700 more in the contracting phase. The company aims to become a leading hotel operator in the region by 2027, providing integrated services in operations, commercial strategy, and sustainable hospitality for international brands and independent owners alike.