Direct Auto opens large-scale car sales centre in P3 Horní Počernice

A new automotive retail facility has opened in P3 Prague Horní Počernice, where Direct Auto has established a large-scale shopping gallery dedicated to car sales. The complex spans 25,000 square metres and accommodates over a thousand vehicles, making it the largest sales centre of its kind in the Czech Republic.

The development, led by P3 Logistic Parks, reflects a growing diversification in the use of industrial properties. Traditionally focused on logistics and storage, the site in Horní Počernice is now also hosting retail and service operations. The repurposed main hall, which previously served as a warehouse for electronics, has undergone full renovation to support automotive retail activities. The 10,000 m² facility has been adapted to meet standards required for car showrooms and financial services, including administrative and customer service areas.

Direct Auto selected the location for its visibility from the D10 motorway, proximity to the Černý Most retail zone, and direct access to public transport and test-drive routes. The site layout allowed for fencing and outdoor display areas, as well as the construction of a new car park and supporting amenities. In addition to car sales, the centre includes a viewing tower, café, relaxation area, and space for children.

P3 Logistic Parks emphasised that the project demonstrates the adaptability of industrial spaces for mixed-use purposes. The company’s integrated model of building, leasing, and managing logistics parks provides the flexibility needed to accommodate a variety of tenant requirements beyond traditional warehousing. The addition of Direct Auto contributes to the evolution of P3 Prague Horní Počernice as a multi-purpose business location.

The park is located 15 minutes from central Prague and is accessible from exit 3 of the D10 motorway. Public bus lines 204, 209, and 220 also connect the park with the city’s metro system. In recent years, P3 Horní Počernice has expanded to include tenants from various sectors, including Alza, IKEA, PetCenter, Virtuplex, Košík, and MD Logistika, among others.

The presence of Direct Auto adds to the growing list of companies operating in the area, reflecting a shift in the role of logistics parks as they increasingly support a broader mix of retail, service, and administrative functions.