Hugo Boss chose the Palas Iași complex to open its first store outside of the Capital

Palas Iași continues to stand out as the regional shopping destination drawing established brands for the first time in Moldova region and beyond. Hugo Boss will be the new exclusive fashion destination, set to bring its premium men’s clothing, footwear and accessories products closer to the public in the north-east region of the country, spanning on an area upwards of 200 sqm. The renowned retailer will open its first store outside of the Capital in Iași, which is also its fourth in Romania.

“Hugo Boss is a highly appreciated brand around the world and the fact that Palas Iași is their first choice for expanding their network outside the Capital is a certification of the project’s maturity and regionwide impact. It is also our wish to provide the people of Iași with access to as wide a variety of high-end brands as possible and to constantly offer them new shopping experiences. Once again we are confident that Hugo Boss, the brand whose items stand out owing to their design and the quality of the materials used, will become one of our clients’ preferred stores,” said Oana Diaconescu, Head of Leasing IULIUS.

Four other locations are also set to open in Palas Iași this year, marking region premieres.