Mammut to launch first Romanian store at RIVUS Cluj-Napoca

Mammut, the notorious Swiss brand specializing in gear, footwear and clothing for outdoor sports, rock climbing, mountaineering and winter sports, will open its first Romanian-based brand store in Cluj-Napoca, in the RIVUS mixed-use urban regeneration project developed by IULIUS Company in partnership with Atterbury Europe.

This will be the Swiss manufacturer’s first brand store in Romania, with a floor area of approximately 130 square meters, and will complete the shopping mix including more than 400 stores by national and international brands operating in the project bound to become the largest shopping and entertainment destination nationwide.

“As we set out, RIVUS Cluj-Napoca will be an experiential project that will bring a series of novelties for the Romanian retail market, not just the regional one. The series of premieres now continues with Mammut, a brand that is highly anticipated by sports and outdoor enthusiasts across the country, as the company is opening its first Romanian-based brand store in RIVUS. This partnership reconfirms the trust placed in IULIUS projects, which are landmark destination for premium retail based on the quality, visibility, and the environment adapted to the realities of modern commerce that they offer. RIVUS is not just a new shopping mall, but rather a lifestyle center spotlighting the variety of experiences, the interaction with brands, and the wants of our public, which we address via our mix of first-to-market retailers,” explained Oana Diaconescu, Head of Leasing Manager IULIUS.