Poland’s developers’ sales performance in the first quarter of 2025

According to a survey by the real estate website dompress.pl, property developers sold a significant number of flats in the first three months of 2025, with sales results compared both to the previous quarter and the same period in 2024 showing varying dynamics across companies. While some developers reported meeting or even exceeding their sales targets, others noted results that were slightly below expectations, reflecting differences in market strategies, project locations, and buyer demand. The detailed figures and company-specific comments provide further insight into how developers navigated the start of the year, setting the tone for their performance in the months ahead. For more information, the companies’ comments included in the full text offer additional context.

Tomasz Kaleta, Managing Director for Sales and Marketing at Develia
In the first quarter of 2025, we sold 951 flats on the basis of development and preliminary agreements, which, despite a 8% year-on-year decline, we consider a very good result. It is worth noting that the first quarter of last year was a record one for Develia, supported by intensified purchases in connection with the expiry of the 2% Safe Credit programme. Compared to the third and fourth quarters of 2024, the result for the first three months of this year represents an increase, confirming the gradual recovery of demand.

We are consistently implementing our business strategy, which assumes the sale of 3,100-3,300 apartments in 2025. We expect that the announced interest rate cut will be an important factor supporting the residential property market in the second half of the year.

Zbigniew Juroszek, President of the Management Board of Atal
In the first quarter of 2025, 348 development and preliminary agreements were concluded. In the same period last year, the result was better by 369 flats, and in Q4 2024 by 97 units.

These figures, especially in relation to Q1 2024, are subject to a high comparative base, which results, among other things, from the different market situation, including the ending effect of the implementation of government subsidies for loans. On the other hand, the unclear situation regarding their continuation, and above all the very unfavourable financing conditions for purchases and high interest rates on mortgage loans, had a negative impact on the results achieved. For these reasons, they deviated from the company's assumptions and expectations.

Mariusz Gajżewski, Head of Sales, Marketing and Communication, BPI Real Estate Poland
In line with our assumptions, we recorded satisfactory sales results in the first quarter of this year, maintaining the momentum from the end of last year. The completion of three of our investments – Czysta4 in Wrocław, Bernadovo in Gdynia and Panoramiqa in Poznań – had a key impact on our sales, strengthening the offer of apartments available immediately, which is highly valued by customers in the current market conditions.
Compared to the fourth quarter of 2024, we maintained a similar level of sales, while compared to the first quarter of last year, we recorded an increase, mainly due to the larger volume of finished apartments on offer.

Katarzyna Mirota, Head of Sales & Marketing, Matexi Polska
In the first quarter of this year, we concluded a total of 71 development agreements with customers (43 in Warsaw and 28 in Krakow). Currently, there is considerable interest in the market, but the decision-making process of customers is taking longer, which meant that our sales in the past quarter were slightly below plan. In the second quarter of this year, we plan to launch two new investments and, as a result, increase our sales volume.

Piotr Ludwiński, Sales Director at Archicom
In the first quarter of 2025, we sold 530 units, which represents a 29% increase compared to the same period last year, when 410 agreements were concluded. Of all transactions, 60 related to projects carried out by Archicom for the Echo Investment Group.

This result confirms that our offer effectively meets the current needs of customers, both in terms of location and apartment layouts. The sales dynamics achieved is high in relation to the entire market, which confirms the effectiveness of our strategy of geographical diversification and consistent expansion of our portfolio with projects from the popular and premium segments.

Joanna Chojecka, Sales and Marketing Director for Warsaw and Wrocław at the Robyg Group
The first quarter of 2025 shows that we are continuing to maintain our planned pace of operations. We have ambitious plans and are implementing large investments, regardless of the market situation.

In the first quarter of 2025, the TAG Group signed over 470 preliminary and development agreements and an additional 200 reservation agreements, which are soon to be finalised as development agreements. Approximately 390 preliminary and development agreements and approximately 200 reservation agreements were signed.

In Q1 2025, the TAG Group completed and recognised nearly 350 units in its revenue, approximately 250 units were handed over to customers, and 130 units were put up for rent. Over 180 units were completed and handed over. In total, in Q1 2025, the TAG Group in Poland had approximately 7,300 residential and commercial units under construction. The Group's portfolio of rental apartments amounted to over 3,350 units. We currently have approximately 1,900 units on offer.

Andrzej Gutowski, Sales Director, Ronson Development
In the first quarter of 2025, we sold 96 units, which is fully in line with our sales plan. Given the current market situation, we deliberately set a more conservative target than in the same period last year and in Q4 2024. We set realistic targets for this period and consistently implemented our sales strategy, particularly in our two most popular developments: Ursus Centralny and Miasto Moje.

Łukasz Šedovič Sales Director at Trust Investment S.A.
Despite the numerous market challenges currently facing the real estate industry, our company achieved satisfactory sales results in the first quarter of 2025, maintaining the level of 116 transactions, exactly the same as in the fourth quarter of 2024.

Although we are seeing a slight year-on-year decline, we are closely monitoring the growing trend, which allows us to look ahead to the coming months with optimism. We believe that thanks to innovative solutions, such as a loan subsidy programme, a flexible offer and a consistent presence in attractive locations, we will be able to maintain and increase the pace of sales. This shows that even in challenging market conditions, a well-tailored strategy and openness to customer needs bring real results.

Tomasz Czuchra, Vice-President of the Management Board of Waryński S.A. Holding Group
Sales of our latest investment, Stacja Ligocka in Katowice, only started in the last month of the first quarter of this year. Last year, in line with the adopted schedule, we did not sell any projects and focused actively on preparing a new offer and developing our investment potential.

Stacja Ligocka is an important step for us towards expanding our presence in regional markets and a new chapter in our operating activities. Already at the start-up stage, we are seeing considerable interest in the investment, which allows us to look forward to the results in the coming months with optimism.

Damian Tomasik, President of the Management Board of Alter Investment
Our first quarter results are in line with our assumptions and we expect market growth to accelerate in the second half of the year. We also plan to put more land up for sale in the third quarter of this year.
Currently, we only have two plots of land with building permits on offer. The first is located in the beautiful Warmia region in the municipality of Jeziorany. The project involves 19 single-family houses and unique access to the shore of Lake Ławki. This is a premium project for demanding investors. The second plot consists of eight semi-detached single-family houses. This is the first stage of a housing estate near Gdańsk in the village of Pomlewo. This project has also been designed to a high standard, due to the niche we have identified in the market.