Skechers expands presence in Warsaw’s FACTORY Outlet stores

Skechers has increased its retail footprint in Warsaw with a new store at FACTORY Annopol and an expanded unit at FACTORY Ursus, both managed by NEINVER. The Ursus location has more than doubled in size to 406 sq m, adding accessories to its range, while the newly opened Annopol store covers 236 sq m.

The expansion is part of Skechers’ global strategy to grow its brick-and-mortar network in key cities, including further development in Poland. The brand, which operates in three FACTORY centres in the country—Kraków, Annopol, and Ursus—also has outlets in other NEINVER-managed centres across Europe.

NEINVER describes Skechers as a long-standing partner within its European portfolio. Footwear and sportswear remain significant product categories in FACTORY outlets, which host other global brands such as adidas, Nike, Puma, New Balance, Asics, Vans, Converse, Clarks, Geox, and Ecco.

Skechers offers footwear and apparel for women, men, and children, incorporating design features such as Air-Cooled Memory Foam® insoles, Hands Free Slip-ins® technology, and Arch Fit® technology. The store layouts feature open spaces, bright lighting, wall-mounted shelving, gondola displays, and designated seating areas, with a neutral interior palette designed to highlight product displays.

FACTORY operates outlet centres in Warsaw, Kraków, Poznań, and Gliwice.