Sun Plaza signs with Auchan

CPI Romania, the owner of Sun Plaza shopping center, announces the expansion of its tenant mix by attracting a new strategic partner: Auchan. Following Carrefour’s decision to vacate its previous space, CPI has invited Auchan to open a next-generation 7,000 sqm hypermarket at the end of next year. For CPI, this move is part of a broader strategy to reposition Sun Plaza, which will undergo a phased modernization process starting in June.

The main objective of the transformation is to diversify and update the retail offering, in order to meet the needs of urban consumers and strengthen Sun Plaza’s position as a leading retail and lifestyle hub in the capital. In addition to the Auchan hypermarket, international fashion brands aligned with the latest trends in modern retail will be integrated across a 16,000 sqm area.

Geanina Ungureanu, Head of Retail, CPI România, says: „The retail market is evolving rapidly, and shopping centers must keep up the pace with new consumer habits. The new 7,000 sqm Auchan hypermarket concept, optimized in size and carefully developed in terms of product range, low prices, services, and customer experience, perfectly reflects this strategic direction. The modernization process of Sun Plaza is a complex and essential initiative aimed at providing infrastructure that keeps up with the industry's dynamics.”

Ionut Ardeleanu, CEO Auchan Romania, says: „We responded to CPI Romania’s invitation to propose a next-generation Auchan hypermarket concept for Sun Plaza – a landmark location in modern retail in Bucharest and Romania. This is a great opportunity for us to better serve customers in Berceni and the entire southern area of Bucharest, where we are already present with our other formats, and to bring the Auchan difference even closer to them. We are coming with a wide and carefully selected range of products, with strong representation of Romanian products and producers, with consistently low prices — a key attribute of our brand — all in a modern, pleasant store offering both comfort and shopping speed, omnichannel services, and sustainability solutions, adapted to all customer categories.”